Source / Author(s): Small Business Opportunities
Who is the newly “ionized” entrepreneur adding his “high pH” factor into the annual $1.4 billion retail market for bottled water in the United States? Meet Steven Nickolas, beverage authority and President and CEO of The Alkaline Water Co., www.thealkalinewaterco.com (OTCQB: WTER) with over three decades of experience in the beverage industry, who introduces balanced pH hydration with the company’s flagship bottled water product, Alkaline88. Visit www.alkaline88.com, to learn more about the product for the alkaline water drinker who understands the benefits of electrolysis and is looking to save money.
10 years of research for Alkaline88
In 2013, after ten years of research and development by the company’s scientists and water engineers, Alkaline88 debuted its great tasting and affordable scientifically engineered water. The water product is essential, naturally created pH balanced water with no chemicals or additives.
“Alkaline88 includes Himalayan pink salt which has a rich mineral content that includes 88 minerals and trace elements including calcium, magnesium, potassium, copper and iron,” says Steven Nickolas, President and CEO, The Alkaline Water Co., who opened the world’s first bottled water company in Hawaii in 1980. “These Himalayan minerals are considered to be the best in the world and make our Alkaline88 brand unique to other alkaline waters on the market today.”
What else sets Alkaline88 apart from its competitors? Challenged by alkaline water competitors with high prices and no value packaging, Nickolas “saturated” the marketplace with the only nationally available, value-priced alkaline water available in 3 liter, 1 gallon, 700ml and 1 liter bottles sizes which are unavailable by competitors.
“From sales of under $10,000 per month in Q1-2013, sales of Alkaline88 surged to over $700,000 per month by September 2015,” says Nickolas. “Today Alkaline88 is the fastest growing alkaline water in the nation and our biggest driver of growth over the next 12 months is the major expansion of our sales footprint nationally. We are currently in over 20,000 stores and anticipate being in 30,000 stores in the next 12 months.”
Alkaline88 can be found nationally at chain and independent health food stores, grocery stores, convenience and drug stores including Albertson’s, Safeway, 7-Eleven, Fry’s and Whole Foods Markets, Associated Food Storesand more.