As 2021 comes to an end, there has been nothing but success stories for The Alkaline Water Company—from advertising on Times Square to meeting sales goals earlier than intended. Read on to learn more.
From Thanksgiving, 2021 to December 31, 2022, The Alkaline Water Company Inc. is advertising in New York City’s Times Square. The advertisements take up 14 stories of digital billboard space on the corner of West 64th Street and 7th Ave. They have three 15-second spots each and every hour for the duration of the contract. Advertisements will highlight the full line of Deliciously Smooth™ Alkaline88® products. Thanks to the nascent partnership with Ohi, New Yorkers can get Alkaline88® delivered to their door in as little as two hours.
“Gaining market share in the New York metro area and throughout the Northeast should add significant revenue growth for the company,” said Ricky Wright, President and CEO of The Alkaline Water Company. “We’ve positioned ourselves well to take advantage of the increased brand awareness we’re about to experience in NYC and throughout the Northeast.” (See the Company’s disclaimer on these forward-looking statements HERE)
On November 11, 2021, the Company announced its partnership with iDEAL Hospitality Partners Group. Together with iDEAL, the Company will coordinate marketing efforts, business development, and sales in the non-commercial hospitality channel—a multi-billion-dollar industry. iDEAL brings over 217 years of combined hospitality experience to the table, making them a premier partner for the Company.
“Alkaline88® is perfect for hotels,” commented Jill Rigsbee, iDEAL CEO. “We believe that every hotel wants to support optimal health and wellness for their guests. That’s why we have chosen The Alkaline Water Company as our exclusive water partner.”
The Company’s partnerships with Direct-Store-Delivery programs like Hensley Beverage, Nevada Beverage, and Mahaska have all seen incredible results early on. Thousands of convenience stores around the US now have the hallmark of Deliciously Smooth™ water—Alkaline88®—and sales have seen unprecedented growth. For instance, sales through Hensely were 578% of what the Company forecasted for Q2 of fiscal 2022. You can find Alkaline88® at stores including:
QT
Speedee Mart
Cobblestone
Get-N-Go
Super Pumper
Pit Stop
“We’re very pleased with this early DSD success, which has played a huge role in increasing our presence, brand velocity, and overall sales in the convenience store channel,” said Ricky Wright, President and CEO of The Alkaline Water Company. “The power of a DSD network means that Alkaline88® can now be found in premium c-store chains and independent stores throughout these regions.” (See the Company’s disclaimer on these forward-looking statements HERE)
This month, The Alkaline Water Co. announced that their brand new, easy to carry, 2-liter water bottles would become available across 500 HomeGoods locations across the country. This exciting addition to the flagship line came just in time, as demand for a shareable size increased.
Ricky Wright, President, and CEO of The Alkaline Water Company shared, “This unique six-pack complements our existing line-up, especially our single-serve offerings, which continue to do well in the current environment. The two-liter format is extremely popular in the carbonated soft drinks segment but virtually nonexistent in the bottled water category.”
Alkaline88® has become known for its perfect 8.8pH balanced alkaline water and numerous sizes for purchase opportunities. The product is perfect for the gym, on-the-go, or at home when in pursuit of superior hydration and a healthy lifestyle.
Early in October, The Alkaline Water Company appointed retail industry veteran Frank Lazaran to its board of directors. Mr. Lazaran will serve on the Company’s audit and compensation committees.
Aaron Keay, Chairman of the Board of Directors for The Alkaline Water Company stated, "Frank is a seasoned industry veteran with experience and knowledge that will be instrumental as we scale our growing lifestyle brands to existing and new trade channels.”
Frank is a 40-year veteran of the retail food industry and brings decades of commercial and c-suite experience to the Company. In addition to serving on the board of directors, Frank is currently a senior industry partner for the private equity firm, New State Capital, as well as serving as an advisor to the retail industry through his consulting practice, Galazarano Consulting & Investments.
As of Tuesday, October 6th, A88 Infused™ flavored water is available through multiple channel partners across various trades. The partnership formed with UNFI and KeHE made an avenue for Alkaline88® and A88 Infused™ products to make their way to over 40,000 stores across the United States. Additionally, the Company shared that A88CBD™ Lemon-Lime water will be available online and through select channel partners later this month.
Ricky Wright, President, and CEO of The Alkaline Water Co. explained, “Our sales team is working closely with our partners to create “speed to market” programs, including promotion and incentives to drive further momentum. We are doing a great job creating new leads, and currently, our flavors are carried by or have placement commitments from nearly 13,200 stores across the U.S. Also, initial interest in our recently launched innovative offering, A88CBD infused Lemon-Lime flavored water, is strong, and we expect the SKU to be very appealing to the retail category buyers. Our A88 Infused brand is now available in some of the top supermarkets, retailers, and wholesalers, and we expect this trend to accelerate throughout our fiscal year.”
Combined, KeHE and UNFI distribute to over 40,000 retail stores, including Sprouts, Whole Foods, Wegmans, Harris Teeter, Giant Eagle, Cash and Carry Stores, Farmers Market, Rouses, Pete’s Fresh, Fresh Thyme, Reasors, Wayfield, Natural Grocers, Vitamin Plus, and more. It's now easier than ever to find alkaline water in stores near you!
]]>On March 3, 2021, the Company announced its partnership with Tiendas Sindicales, a superstore grocery chain, food service, and vending service provider in the Mexican free trade zone.
Mexico has one of the largest bottled water consumptions per capita in the world. With bottled water being a highly popular product in Mexico, the Company believes that its partnership with Tiendas Sindicales is a significant opportunity to test the waters in a major international market.
“This expansion marks the beginning of our international brand presence,” stated Richard Wright, President and CEO of The Alkaline Water Company.
Roth Capital Partners, LLC (“Roth”) is a relationship-driven investment bank focused on serving emerging growth companies and their investors. As a full-service investment bank, ROTH provides capital raising, M&A advisory, analytical research, trading, market-making services, and corporate access.
On March 15-17, 2021, the Company participated in the 33rd Annual Virtual ROTH Conference. Chief Executive Officer of the Company, Ricky Wright, attended 1on1 meetings throughout the event.
The expansion into more supermarkets continues. The Company announced new partnerships with three retailers: Gabe’s, Reasor’s Foods, and Banner Wholesale Grocers.
These partnerships will enhance the Alkaline Water Company’s brick-and-mortar presence with some of its best-selling CBD products.
Gabe’s will carry A88CBD™ 10-packs of regular gummies in a variety of flavors, along with A88CBD™ Lemon-Lime CBD water, across 120 locations. Reasor’s Foods will carry five A88CBD™ topical products across 20 locations in the Southwest. Chicago-based Banner Wholesale Grocers will carry A88CBD™ gummies and A88Infused™ Lemon Lime flavored water.
The Company announced its new partnerships with Nevada Beverage Company. This Nevada-based direct store delivery will carry the full line of Alkaline88® and A88Infused™ products.
“We are pleased to welcome Nevada Beverage Company to our growing DSD network. Nevada Beverage is a leading beverage distributor in Nevada, serving over 2,900 accounts with a territory encompassing 74 percent of the state population. As a best-in-class DSD provider, the partnership allows our waters to inundate another important market in the Southwest,” says Ricky Wright, President and CEO of The Alkaline Water Company.
Another exciting partnership, the Company announced its partnership with JOH Brokers on March 31, 2021. JOH Brokers will carry the full line of Alkalkine88® water products, including eco-friendly aluminum bottles and A88Infused™ Flavored Water.
“With many of the leading retail stores in the regions like Shoprite, Shaw’s, Walmart, and CVS already selling our brands, the new JOH partnership will further accelerate our regional growth,” stated Richard Wright, President and CEO of The Alkaline Water Company.
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