Alkaline88® Continues Strong Production and Distribution Growth in First Quarter
What better way to close out the quarter than with three strong new expansion gains? The Alkaline Water Company is boosting existing partnerships, starting new ones, and selling in more stores.
Expanding Production With AZ Custom Bottled Water
The Alkaline Water Company is ramping up production efforts with the help of AZ Custom Bottled Water, LLC. AZ Custom Bottled Water is a Nevada corporation that operates in a water bottling and labeling facility in Phoenix, AZ.
This partnership already delivered a new packaging and bottling line in 2021. Now, in 2022, the partnership includes work on Alkaline88®’s new functional beverage lines, among other projects. Together, The Alkaline Water Company and AZ Custom Water will drive impactful results and further capabilities, accelerating the already fantastic growth trajectory.
“As our company grows, we’re continuing to evolve our manufacturing structure to ensure we’re meeting demand, reducing risk, reducing our distribution costs, and getting the appropriate economies of scale,” said Ricky Wright, President, and CEO of The Alkaline Water Company. “AZ Custom Bottled Water began to manufacture for us in 2021 and have already proven to be exceptional partners. As they further increase production, we expect them to be a significant co-packing partner for years to come.”
Ms. Kathryn Gavin, President, and CEO of AZ Custom Bottled Water mentioned, “It's great to work together with Alkaline88® as they continue to grow their national footprint. We’ll work together to stay ahead of demand as Alkaline88® continues to carve out more market share in the Southwest and other markets.”
A New Partnership in Alaska
Along with growing existing partnerships, the Company is making moves to establish new relationships, opening up new markets. On March 29, 2022, the Company announced its new partnership with Bill’s Distributing in Alaska.
Bill’s Distributing is an Anchorage-based beverage company that’s been in business for decades. They’ll help The Alkaline Water Company market, distribute, and sell all Alkaline88® water products throughout Alaska. Bill’s services Safeway/Albertsons, other grocery chains, and small businesses. “We’re very pleased to partner with Bill’s Distributing in Alaska as we continue to expand Alkaline88®’s strategic DSD network,” said Mr. Wright. “Bill’s has been helping premium beverage companies expand throughout Alaska for over 30 years and they are the right partner to further increase our brand presence beyond the continental United States. This is another important step in increasing our market penetration for our Deliciously Smooth™ Alkaline88®.”
Alkaline88® for Military Personnel & Veterans
To close out March, The Alkaline Water Company announced that it added the Alkalkine88® 1-gallon product to over 250 U.S. military retail locations. Locations include Navy Exchange Service Command stores and Defense Commissary Agency commissaries. NEXCOM and DeCA stores serve millions of military members and their families throughout the U.S. and overseas.
“As a Navy veteran myself, I’m thrilled to now offer the country’s number-one-selling valued-added bulk water, the Alkaline88® 1-gallon, to active, retired, and reservist U.S. military personnel and their families throughout the world,” said Tom Hutchison, Chief Marketing Officer at The Alkaline Water Company. “These Sailors, Soldiers, Marines, and Airmen deserve both high quality and value, particularly when it comes to their health. Alkaline88® can now help keep them fully hydrated and feeling their best.
“Military exchanges and commissaries are a key strategic retail channel for our brand, and we look forward to continuing to expand across the channel.”