Big Things Are Happening: May's Top Developments
May was a busy month for Alkaline88®—here are some of the latest developments from the Company.
Into New Waters: The Alkaline Water Company Goes International
On May 11, the Company announced that it entered a brokerage agreement with Bellator Group LLC to expand its product lines, Alkaline88® and A88CBD™, into international channels. Bellator has many significant relationships within the CBD industry, which can help propel the Company’s future growth. This growth will be set off by the Company’s expansion into the Caribbean.
“We are excited to work with Bellator Group, an established broker that specializes and excels in the hemp category,” said Ricky Wright, President and CEO of The Alkaline Water Company. “Our relationship with Bellator, and their connections throughout the Caribbean, will substantially accelerate our speed to market overseas.”
“With A88’s vast experience in retail partnered with Bellator Group’s creativity, vision, and education, this will be a tremendous benefit to retail and the category,” stated Shane Nance, Co-founder of Bellator Group.
Shaq And Alkaline88® Make A Splash
Perhaps one of the Company’s biggest announcements is their new partnership with basketball superstar, Shaquille O’Neal. On May 13, the Company announced that Shaquille O’Neal will join them as an equity partner, member of the Company’s Board of Advisors, and a brand ambassador for Alkaline88®.
“Alkaline88® is an innovative product in the water category and I am so excited to partner with The Alkaline Water Company to help raise their game to new heights,” said O’Neal. “I am humbled by the opportunity to join the Advisory Board while also being a brand ambassador.”
“Shaquille O’Neal’s track record as a basketball champion and Hall of Famer has translated into similar successes in business and corporate partnerships. His reputation as an astute investor, larger-than-life brand partner, and phenomenal ambassador makes this partnership extremely exciting,” said Aaron Keay, Chairman of The Alkaline Water Company.
Alkaline88® Releases New White Aluminum Bottles
Alkaline88®’s aluminum water bottles are the latest product development of the Company. They launched at the beginning of May and are already being sold in over 2,700 locations across the United States. Featuring an etched white technology, the new look of the Company’s popular aluminum bottles better match the rest of the Alkaline88® single serves.
“This is the latest in the continuing SKU expansion that we have experienced thanks in part to our ability to stay strong and deliver to our customers during the last twelve months,” says Ricky Wright, President and CEO of The Alkaline Water Company. “In addition to the improved aesthetics and eco-friendly perks of the product, the white bottles make for a perfect on-the-go summer water choice, as the cool aluminum enhances the Deliciously Smooth™ taste of Alkaline88 water.”