Kicking Off 2022 With Success

Alkaline Water Company
From sponsoring Sports Illustrated awards to a brand-new CBD product launch, The Alkaline Water Company has been hard at work ending 2021 with a bang and stepping into the new year on top. 

Alkaline88® Is a Sponsor at The Sports Illustrated Awards

On December 7, 2021, the Company sponsored the Muhammad Ali Legacy Award and Smooth Play of the Year at The Sports Illustrated Awards. Alkaline88® advisory board member and brand ambassador, Shaquille O’Neal presented the Smooth Play of the Year Award.


"We have a strong partnership with ABG Entertainment, and we’re thrilled to continue building more synergies," said Tom Hutchison, Chief Marketing Officer of The Alkaline Water Company, in December. "Sports Illustrated is a storied brand, and we’re excited to watch our Brand Ambassador Shaquille O’Neal present the Smooth Play of the Year award. The Alkaline Water Company wishes the best of luck to the athletes and hopes that all the VIPs and influencers in attendance enjoy their Deliciously Smooth™ Alkaline88®."

Introducing: A88CBD™ FreshCap™ Powered by Vessl®

After unveiling A88CBD™’s latest product at major trade shows in the fall, the Company has now sent out its first orders to multiple distributors.

A88CBD™ FreshCap™ Powered by Vessl® was sent to distributors DPI Rocky Mountain (DPI), Mahaska, and BettermentRS. These partners distribute to the following states:


  • Colorado

  • Illinois

  • Iowa

  • Kansas

  • Nebraska

  • Missouri

  • New Mexico

  • Oklahoma

  • South Dakota

  • Texas

  • Utah

  • Wyoming

"Based on the strong feedback we’ve seen from category buyers and consumers alike, we anticipate that the A88CBD™ FreshCap™ will do very well in this initial rollout,” said Ricky Wright, President and CEO of The Alkaline Water Company. “As we gather data from this launch, we’ll continue to work with buyers in additional states like California and New York to take advantage of their large adult consumer base and favorable regulations…Our strong existing reputation with functional beverage category buyers, our partnerships with great distributors, and our amazing new lineup of A88CBD™ FreshCap™ products will drive our brand extension in this category over the coming years."

Flagship Product to Be Sold in Over 370 Maverik Stores

With over 370 locations across 12 western states, Maverik stores are another great opportunity in the convenience store channel for Alkaline88®. Beginning in 2022, Maverik stores across the west will have Alkaline88® one-gallon bottles available for purchase. Locations will include:

  • Arizona

  • California

  • Colorado

  • Idaho

  • New Mexico

  • Nebraska

  • Nevada

  • Oregon

  • South Dakota

  • Utah

  • Washington

  • Wyoming

"Maverik is well-respected, recognized as a premier convenience retailer, and is the largest independent fuel marketer in the Intermountain West,” said Ricky Wright, President and CEO of The Alkaline Water Company. “They exemplify the best that a convenience store has to offer and are highly regarded as marketing innovators in this retail channel. Maverik’s footprint is ideal for Alkaline88® to further increase our market share in some of our strongest Southwest states, while also expanding into key target states in the Northwest. The stores will be carrying our flagship one-gallon bottles, a perfect choice for thirsty, health-conscious travelers in the New Year."