See What the Alkaline Water Company Has Been Up To
It’s a new year, which means new opportunities. Exciting new developments are underway, including expanding into two popular stores.
Nationwide News: Sprouts to Carry Alkaline88® Eco-Friendly Aluminum Bottles
On December 16, 2020, The Alkaline Water Company announced that Sprouts™ Farmers Markets would expand its product lineup to include 500-ml aluminum bottles. They are now available in all 362 Sprouts locations.
Grocery store Sprouts specializes in clean eating and healthy living, making Alkaline88® a perfect fit in their stores. They are one of the fastest-growing retailers in the country and are available in 23 states nationwide.
The Alkaline Water Company and Sprouts have been partners since 2014 and carry four different products, including gallons, 1.5-liter bottles, 700-ml bottles, and eco-friendly aluminum cans.
President and CEO of The Alkaline Water Company Ricky Wright stated, “We are thrilled to announce that our in-demand aluminum bottles are now available at one of the nation’s leading grocery chains...The availability of our environmentally friendly aluminum bottles in late June at KeHE helped to facilitate our product placement at Sprouts.”
Wright has also stated that he expected the aluminum bottles to be a hit with Sprouts’ customer base, which is primarily made up of consumers seeking all-natural and healthy lifestyles.
Wright also commented on the eco-friendliness of the aluminum bottles, stating, “As a Company, we remain committed to a more renewable future and are excited to see new orders for our truly sustainable packaging.”
Alkaline88® 3-Liter and Flavored Water to Be Available in 99 Cents Only Stores
The Alkaline Water Company is a producer of premium alkaline water products, including eco-friendly aluminum water bottles, flavor-infused water, and CBD infused water. On January 13, 2020, the Company announced that two of its popular products will be available in 99 Cents Only Stores across California, Texas, Arizona, and Nevada. The products to be featured in these stores are 3-liter bottles and four flavors of A88-Infused™ flavored water.
99 Cents Only Stores is a premier deep-discount retailer throughout California and the Southwest. They sell fresh produce, everyday household items, decorations, cleaning supplies, gifts, and more.
President and CEO of The Alkaline Water Company stated, “We are pleased to announce that our flagship brand and four of our popular flavors will be offered by another exciting banner in the Specialty Discount retail channel... During calendar 2020, our efforts to penetrate this space have yielded strong results. Our small and large formats are now carried in approximately 8,000 stores in this channel, with a strong sales pipeline for the current year.”
Wright stated that the Specialty Discount channel presents a huge opportunity for the Company and all of its products. He explained that the Company expects to add another 6,000 to 8,000 new store locations over the next 12-18 months, showing expansion into this channel. This is motivated by the Company’s prior “wins” in this channel, such as good momentum with consistent repeat orders and strong turns.