The Alkaline Water Company’s Latest News & Developments
Alkaline88® and A88CBD™ are now featured in more stores across the country than ever before.
Hensley Beverage Company Will Begin Distributing Alkaline88® Products Across Arizona
On February 23, 2021, The Alkaline Water Company announced their partnership with Hensley Beverage Company (DSD).
Headquartered in Phoenix, Hensley Beverage Company is a local Arizona beverage wholesaler and one of the largest beverage distributors in the nation. They sell local and regional craft beers, premium non-alcoholic beverages, and more to a customer base that includes over 9,000 retail locations. From flagship bulk to eco-friendly aluminum water bottles, Hensley will carry all of the smooth-tasting water products from Alkaline88®.
Vice President of Brand Management of Hensley Beverage Company stated, “Hensley is excited to partner with The Alkaline Water Company to distribute the Alkaline88® portfolio across the state of Arizona. Alkaline88® has a great presence in the marketplace, and we look forward to working together to drive the brand’s growth across all retail channels. As an Arizona-based company, we look forward to collaborating with another Arizona-based organization.”
“We are pleased to announce we have entered into an agreement with Hensley Beverage Company, an Anheuser-Busch InBev distributor. Under this agreement, Hensley will carry the full line of our smooth tasting Alkaline88® water portfolio and our A88 Infused™ flavored waters,” stated Ricky Wright, President and CEO of The Alkaline Water Company.
Expansion into the Midwest: Yesway to Carry A88CBD™ Products in Convenience Stores
Yesway convenience stores are #2 in year-over-year relative store growth on the Convenience Store News “2020 Top 20 Growth Chains” list and #17 on Convenience Store Products 2020 top 200 stores by the number of retail outlets. Their merge with Allsup stores has made them a leading convenience store operator with 402 stores spanning across the Midwest, including the states of:
- New Mexico
- South Dakota
Through a partnership with Yesway, A88CBD™ water and gummies will be available in approximately 365 convenience stores.
“We are excited to announce that our A88CBD™ lemon-lime flavored water and four flavors of our gummies will be carried by one of the fastest-growing convenience stores chains in the U.S.,” stated Ricky Wright, President and CEO of The Alkaline Water Company. “This is a meaningful win for our A88CBD™ brand and came in coordination with our CBD-focused DSD partners, BettermentRS. They will also assist with fulfillment efforts to all Yesway stores.”
BettermentRS is a health and wellness company out of Des Moines, Iowa. They provide clients with sourcing and distribution of top-tier and emerging hemp brands. The Company partnered with BettermentRS to help fulfill their vision of becoming one of the leading CBD providers in the nation.
These partnerships with Yesway and Hensley Beverage Company—along with their previous expansion in Sprouts stores and 99 Cents Only stores—continue to push The Alkaline Water Company’s growth in brick-and-mortar store locations across the nation.