The Alkaline Water Company Starts Autumn Off Strong
Alkaline88® is on a mission to provide high-quality wellness products to people everywhere. These updates are a testament to that—learn more below.
The Launch Of Six All-New CBD Functional Waters
Exciting developments are under way for The Alkaline Water Company. On September 23, 2021, they announced the release of six new A88CBD™ Functional Waters. These waters feature patented Vessl® Closure technology to meet the demand for fresh ingredients and flavors. At the twist of a cap, fresh vitamins, CBD, and flavors become infused into the alkaline water. The new Functional Waters will include:
“Our current A88CBD™ Lemon Lime is having tremendous success in the marketplace and our customers have asked us to expand into functionality, additional non-functional flavors, and a non-flavored plain CBD alkaline water. Within the next 60 days we’ll have nine total A88CBD™ waters in the marketplace.” said Ricky Wright, President and CEO of the Alkaline Water Company.
Alkaline88® Now Country’s 8th Largest Enhanced Water Company
According to Nielsen Grocery Data, Alkaline88® is now the 8th largest enhanced water in the country in the Grocery channel. Nielsen is a global leader in retail measurement services. They collect information from more than 900,000 stores worldwide to gather their data and insights. It’s no secret that Alkaline88® keeps growing. Their dedication to premium quality and well-executed growth strategies continue to push them to the forefront of innovative wellness offerings.
Other highlights from the Nielsen Total US Food data include:
Alkaline88® grew 25.4% in dollar volume and 25.2% in unit volume over the past 52 weeks.
“As we continue to outpace the category and the majority of our competitors, we believe that we are on a trajectory to move even higher in the Nielsen rankings before the end of the fiscal year,” continued Mr. Wright.
Alkaline88® And A88CBD™ To Be Showcased At 2021 NACS Show
On October 4, 2021, the Company announced that their product lines from Alkaline88® and A88CBD™ will exhibit at the 2021 NACS Show in Chicago, Illinois. The Association for Convenience & Fuel Retailing operates this show. Historically, 23,000+ people attend the NACS Show from over 70 countries and more than 1,200 companies exhibit. The Company has two booths at the expo to showcase both the flagship brand, Alkaline88®, and their innovative A88CBD™ brand.
“The 2021 NACS Show is a great opportunity for The Alkaline Water Company to showcase two strong brands. We’re looking forward to meeting buyers and sharing with them our Deliciously Smooth™ Alkaline88® and our six new A88CBD Functional Waters...We’ve had outstanding growth in the convenience channel, and it remains a focus for us in fiscal year 2022,” said Ricky Wright, President and CEO of The Alkaline Water Company.