What’s Happening in The Alkaline Water Company - September 2020

Updates and upcoming news at The Alkaline Water Company. 

Alkaline88® Adds to Distributor List 

On September 10, 2020,  The Alkaline Water Co. announced that it has added Valu Merchandisers Company (VMC) as a merchandiser servicing the Midwest and Southern states. Additionally, they have added their aluminum product offerings to 288 H-E-B stores across the state of Texas, in response to the strong initial orders from KeHE and UNFI that also recently agreed to carry Alkaline88™ eco-friendly aluminum bottles. 

The eco-friendly aluminum bottles came after many requests from customers for a more sustainable and environmentally conscious approach to bottled water. According to statista.com, the value of the U.S. reusable water bottle market stood at just over $1 billion U.S. dollars in 2018 and is expected to continue to increase, reaching $1.5 billion in 2025. It’s expected by the year 2025 the value of the material types used to create reusable water bottles is projected to continue to grow. 


Midwest Supermarket Expansion 

As of September 1, 2020, Alkaline88® 1-gallon and 1-liter size flagship water are available in all 123 Fareway store locations across 6 states in the Midwest.  

President and CEO, Richard A. Wright commented, “Our brand presence in the Midwest is growing stronger by the day, especially in the grocery channel. Fareway further extends our market share, and our customers can now find our products in many of the leading grocery chains in the region. Our lifestyle brands are currently in over 70,000 retail locations, and we are targeting an additional 40,000 stores over the next 12 to 18 months across multiple trades. We continue to see growth in our single-serve offerings, including our eco-friendly aluminum bottles and our A88 flavor-infused waters.”

Fareway is a family-owned grocery chain that operates 123 locations all across the Midwest. Their business model focuses on personalized service and quality food distribution. Fareway is dedicated to providing the freshest, highest quality product on the market. 

Alkaline88® Takes on the Hospitality Channel 

In August, The Alkaline Water Co. shared that the largest food redistribution company in the U.S., Dot Foods Inc., will now offer the entire line of Alkaline 88®, A88 Infused™ and eco-friendly aluminum bottles to its 4,300 customers across the nation. 

President and CEO, Richard A. Wright explained, “Adding the largest foodservice re-distributor, Dot Foods, to our growing list of channel partners is another milestone for the Company. Every year, Dot Foods sells millions of cases of beverages to its customers. This relationship will give us an entry into the hospitality industry, which we view as a significant opportunity for our growing lifestyle brands. There are over 600,000 restaurants and foodservice establishments that will now have access to our full line of products.”

This new partnership opens the door to the foodservice arena, allowing The Company the opportunity to expand into other hospitality channels including hotels, airports, U.S. parks, colleges, golf courses, concert venues, and more.