Alkaline88® Finishes The Year Strong
As 2021 comes to an end, there has been nothing but success stories for The Alkaline Water Company—from advertising on Times Square to meeting sales goals earlier than intended. Read on to learn more.
Alkaline88® And Shaq Take On Times Square
From Thanksgiving, 2021 to December 31, 2022, The Alkaline Water Company Inc. is advertising in New York City’s Times Square. The advertisements take up 14 stories of digital billboard space on the corner of West 64th Street and 7th Ave. They have three 15-second spots each and every hour for the duration of the contract. Advertisements will highlight the full line of Deliciously Smooth™ Alkaline88® products. Thanks to the nascent partnership with Ohi, New Yorkers can get Alkaline88® delivered to their door in as little as two hours.
"Based on the strong feedback we’ve seen from category buyers and consumers alike, we anticipate that the A88CBD™ FreshCap™ will do very well in this initial rollout,” said Ricky Wright, President and CEO of The Alkaline Water Company. “As we gather data from this launch, we’ll continue to work with buyers in additional states like California and New York to take advantage of their large adult consumer base and favorable regulations…Our strong existing reputation with functional beverage category buyers, our partnerships with great distributors, and our amazing new lineup of A88CBD™ FreshCap™ products will drive our brand extension in this category over the coming years."
Alkaline88® Hospitality Growth Continues Into 2022
On November 11, 2021, the Company announced its partnership with iDEAL Hospitality Partners Group. Together with iDEAL, the Company will coordinate marketing efforts, business development, and sales in the non-commercial hospitality channel—a multi-billion-dollar industry. iDEAL brings over 217 years of combined hospitality experience to the table, making them a premier partner for the Company.
"Maverik is well-respected, recognized as a premier convenience retailer, and is the largest independent fuel marketer in the Intermountain West,” said Ricky Wright, President and CEO of The Alkaline Water Company. “They exemplify the best that a convenience store has to offer and are highly regarded as marketing innovators in this retail channel. Maverik’s footprint is ideal for Alkaline88® to further increase our market share in some of our strongest Southwest states, while also expanding into key target states in the Northwest. The stores will be carrying our flagship one-gallon bottles, a perfect choice for thirsty, health-conscious travelers in the New Year."
Early Success On The Horizon
The Company’s partnerships with Direct-Store-Delivery programs like Hensley Beverage, Nevada Beverage, and Mahaska have all seen incredible results early on. Thousands of convenience stores around the US now have the hallmark of Deliciously Smooth™ water—Alkaline88®—and sales have seen unprecedented growth. For instance, sales through Hensely were 578% of what the Company forecasted for Q2 of fiscal 2022. You can find Alkaline88® at stores including:
“We’re very pleased with this early DSD success, which has played a huge role in increasing our presence, brand velocity, and overall sales in the convenience store channel,” said Ricky Wright, President and CEO of The Alkaline Water Company. “The power of a DSD network means that Alkaline88® can now be found in premium c-store chains and independent stores throughout these regions.”
(See the Company’s disclaimer on these forward-looking statements HERE)