Alkaline88® Finishes the Year Strong

digital billboard in times square with Shaq



As 2021 comes to an end, there has been nothing but success stories for The Alkaline Water Company—from advertising on Times Square to meeting sales goals earlier than intended. Read on to learn more.

Alkaline88® and Shaq Take on Times Square


From Thanksgiving, 2021 to December 31, 2022, The Alkaline Water Company Inc. is advertising in New York City’s Times Square. The advertisements take up 14 stories of digital billboard space on the corner of West 64th Street and 7th Ave. They have three 15-second spots each and every hour for the duration of the contract. Advertisements will highlight the full line of Deliciously Smooth™ Alkaline88® products. Thanks to the nascent partnership with Ohi, New Yorkers can get Alkaline88® delivered to their door in as little as two hours.

“Gaining market share in the New York metro area and throughout the Northeast should add significant revenue growth for the company,” said Ricky Wright, President and CEO of The Alkaline Water Company. “We’ve positioned ourselves well to take advantage of the increased brand awareness we’re about to experience in NYC and throughout the Northeast.” (See the Company’s disclaimer on these forward-looking statements HERE)

Get Water Delivered Within 2 Hours


Alkaline88® Hospitality Growth Continues into 2022


On November 11, 2021, the Company announced its partnership with iDEAL Hospitality Partners Group. Together with iDEAL, the Company will coordinate marketing efforts, business development, and sales in the non-commercial hospitality channel—a multi-billion-dollar industry. iDEAL brings over 217 years of combined hospitality experience to the table, making them a premier partner for the Company.

“Alkaline88® is perfect for hotels,” commented Jill Rigsbee, iDEAL CEO. “We believe that every hotel wants to support optimal health and wellness for their guests. That’s why we have chosen The Alkaline Water Company as our exclusive water partner.”

Early Success on the Horizon

The Company’s partnerships with Direct-Store-Delivery programs like Hensley Beverage, Nevada Beverage, and Mahaska have all seen incredible results early on. Thousands of convenience stores around the US now have the hallmark of Deliciously Smooth™ water—Alkaline88®—and sales have seen unprecedented growth. For instance, sales through Hensely were 578% of what the Company forecasted for Q2 of fiscal 2022. You can find Alkaline88® at stores including:

  • QT

  • Speedee Mart

  • Cobblestone

  • Get-N-Go

  • Super Pumper

  • Pit Stop


“We’re very pleased with this early DSD success, which has played a huge role in increasing our presence, brand velocity, and overall sales in the convenience store channel,” said Ricky Wright, President and CEO of The Alkaline Water Company. “The power of a DSD network means that Alkaline88® can now be found in premium c-store chains and independent stores throughout these regions.” (See the Company’s disclaimer on these forward-looking statements HERE)